Your Customers Need to Know!

Local search, the fastest growing segment of all online advertising segments, is expected to grow at 22.3% per year through 2011. Small to midsized businesses make up 98% of the approximate 22 million businesses in the US and 80% of these companies make 75% of their product buys and/or sales within a 50-mile radius of their location.

source: Kinsey Group & MediaPost

More than 86% of online users make local searches

90% of the transactions as a result of these searches happen offline 90% of consumer purchases are made within 20 miles from home 52% were searching for business phone numbers 47% visited a local merchant after searching source: comScore Networks

Establishing an online local presence is substantially different from major national sellers. National sellers can easily sponsor thousands of search terms and run broad based online advertising to find customers. Local advertisers, on the other hand, must focus on a myriad of programs to achieve significant customer traffic. This requires a number of different online programs which drive traffic to our customers business.

We develop a comprehensive online presence for small business owners by utilizing a broad suite of techniques including a multi-page search engine friendly website, paid search, organic placement, content development on review and social sites, blogs and video blogs. Our customers can add additional content to their business listing including coupons and pictures. 

If you're a sales executive and you want to increase those sales ask yourself what's in your toolbox? What's included in your inventory that going to create excitement and allure for those willing to listen. This article can be part of you arsenal. All these facts point to one thing; Local search is the new methodology by which consumers are seeking out businesses. 

If you were to print this information nicely laid on stock post card size paper, it could easily be handed over with your business card. Think about it. If all you give the perspective client when you leave, is a business card, what do they have to ponder? How are they going to explain who we are and why they need us? It's just copy and paste kids. Give them some meat to chew on so when you call back, their informed and ready to subscribe!

Chris Borowski