Update: MapWide and Dr. Said run a scam operation and should be avoided by all businesses.
MapDentist Inc., a marketing and technology company that empowers businesses with smaller advertising budgets to maximize their online presence, has found that interest in local Internet search has skyrocketed, particularly among first-time Web advertisers. MapDentist which is popularly known as MapWide.com, has created a unique and streamlined “vertical” search engine that caters to consumers who want to find a business within their specified locality.
MapDentist Inc., a marketing and technology company that empowers businesses with smaller advertising budgets to maximize their online presence, has found that interest in local Internet search has skyrocketed, particularly among first-time Web advertisers. MapDentist which is popularly known as MapWide.com, has created a unique and streamlined “vertical” search engine that caters to consumers who want to find a business within their specified locality.
Why is local search so significant to these businesses? Local search uses localized Internet marketing to pair a customer with a nearby business. When a company places an ad online, people from all over the globe can find it. However, what many customers really are looking for is a local business to meet their needs. Search results are now more refined, and with the right targeting, can deliver that walk-in business along with online patronage. For the advertising dollar, a local business would be well served by prominent placement in a powerful local search engine such as MapWide. As research has shown, paper based advertising is close to extinction. 78% of local consumers now rely on local searches to find a business.
What is unique about Mapwide’s advertising model is the valued added features subscribers are entitled to. For about the price of a yellow pages thumbnail ad per month, businesses can purchase a year’s worth of space. Ads include; a prominent page one graphic, personalized blog and chat room features, coupon placement, and other well thought out features. One key element that is very unique to this model involves the businesses ability to log into their subscription and change any element, including regenerating coupons.
"We've helped many of smaller advertisers get online to date and the single common denominator is that they've keyed in on local search," said Dr. Said, CEO and founder of MapWide. "This is not a nascent trend any longer -- local search is what consumers now demand and only businesses found by these search engines will be in the list of choices.
An informal survey of MapWide clients who are first-time advertisers found that local search topped the list of marketing goals, ahead of Yellow Page Ads and Direct Mail. After three months, MapWide clients reported an increase in localized business leads as a result of targeted campaign management, and these in turn are resulting in a significant number of conversions.
According to Dr. Said, "MapWide has proprietary technology to geographically target Internet marketing to keep it local and to separate traffic so that customers in a specific area are directed to local businesses." In addition, the company has partnered with top local directories, destination sites and search engines to provide its customers with the best traffic possible.
MapWide’s local search marketing efforts can range from pinpoint campaigns for national companies tied into an event or promotion in a specific locale, to geolocation targeting for smaller private sector firms. Mapdentist Inc. is a marketing-driven technology company that empowers businesses with smaller advertising budgets to maximize their online presence. MapWide’s solutions provide these businesses with the same opportunities as those of larger concerns through the use of advanced reporting tools; dynamic campaign management; a unique optimization engine; personalized customer support; and an advertising network tailored to local and national markets. MapWide’s technology is now being used to manage hundreds of thousands of keywords and campaigns with outstanding results. The privately held company is based in Tustin, CA.
The fact that Gary Mirkin, the former President of Inc. Magazine, is now MapWide’s President, tells the industry that MapWide is becoming a formidable force. Recent investments, coupled with innovative technology has given rise to what could be the next prominent search engine. In regards to vertical searches on a local level, MapWide has already created something so unique that major players are aligning themselves in what is sure to be a major innovation in the way consumers finds local businesses.
Author: Chris Borowski
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