Value Added Content: Article Marketing

Article marketing is fast becoming a marketing strategy on the Internet. Article marketing is defined as a method of advertising where business enterprises write articles featuring a topic related in the industry they are competing in. Well-written articles are effective for building website traffic, bringing in potential clients and leads into the website, and improving the business’s credibility.

Because of this marketing trend, article writing services are proliferating on the internet. Currently, there are countless freelance writers who write articles on a wide range of topics and submit them to an Article Directory. Article writers who want to be competitive and proficient in the field of article marketing must learn a few tips on how to write and submit articles the right way.

Differentiate your article from competitor articles

Currently there is an influx of article submissions all over the Internet that are featured in different article directories. You must learn to make your article and your writing services stand out from the rest. Research your competitors so you know what articles they offer and the strategies they are using.

You can find out about this from article directory websites. It is also a good idea to frequent social networking sites, blogs, online forums, and be up to date with trending topics online so you’ll know what people are currently interested in. All this research will help you pick out a good topic to write about and teach you how you can make your article different from all the other articles.

Use a targeted submission campaign for your articles

A lot of writers make the mistake of using a scatter shot approach of their submission campaign. Targeted campaigns are more successful because they are able to target a particular group of audience and draw them in.

When you have identified a target audience it will be easier for you to write articles with content specifically targeted to spark interest from that audience. Make sure that you thoroughly perform keyword analysis and search engine optimization so you will know exactly how to use these with your campaign strategy.

Make sure your articles are filled with accurate and comprehensive information about the business you are representing as well.

Choose the best places to submit your articles

Effective article marketing does not end in writing a good quality and unique article; you should also know where to submit the article you have written. Choose websites, article directories, and newsletters that are not only credible but are known to have thousands of targeted website visitors every day.

Do not waste your efforts and potential on websites that have poor reputations or poor quality articles. The method of advertising a product or service through writing articles is not a new approach in traditional marketing, but it is defining the marketing strategies of the online world. To use this approach effectively, one must be able to know the right way to write and submit articles. Remember the blogs, forums, and chat-rooms as well. For startups, like computech247.com, this process is invaluable. 

SEO Optimization: Part II - The Value of News

There are many advantages to building news stories and just one of those advantages is that search engines treat news as syndicated content. Search engines do not treat news as "duplicate content" because news is meant to be duplicated through syndication.

The search engines do understand syndication. News is 100% white hat, regardless of how many news sites or feeds or Web pages that a story gets published on. In some case, when you get a news story published, it will get picked up by hundreds of other media outlets too. But remember the old rule about everything in moderation when link building?

You always want to build links slowly and in a natural way (which is true for
most aspects of SEO or increasing your pages visibility in search rankings.) But when it come to working with news stories, you have a huge advantage that
allows you to get hundreds or even thousands of good links, within only hours
(and with no danger of penalty.) This is because news is meant to be syndicated.


Having several hundred media sites feed your news stories out to editors and publishers can result in huge traffic spikes as well as increased link reputation that will never be penalized, assuming you are doing things the right way. News is something that is always changing. It's always fresh. Sometimes, for example you'll see on Google news that a story was just published 5 minutes ago or another story published 12 minutes ago etc. Then if you look further in the results, you see additional links that may say 125 new articles (on that same

topic) or maybe 770 more articles on the other topic.

If content published in more than Web site is considered "duplicate content" 
here is an above board way that is fairly easy to build effective links, without
the stress. Learn how to write and publish news and you have a huge advantage.

Remember, this is not just about writing any type of content.

It needs to be considered either real world hard news or else valuable newsworthy content. There are many different ways to put your news content out to editors that are free. There are some paid services that are well worth the investment too. Remember that once a story gets published somewhere that link back to your Web site can be priceless. In some cases, even once the traffic spike dies down, you will still have your press release showing up in search engine results even years later.

Some publications may send your story out to  their subscribers and if your news story is popular, it can spread extremely quickly all across the Internet. Consider the impact of your story going out to even just one source that may have 200,000 to 500,000 subscribers. There are many other ways to build powerful link reputation, without the stress too, this is only just one way that works extremely well.