Thursday, September 23, 2010

Do You Have True Business Acumen?


Every successful businessperson, whether a street vendor or the CEO of a global empire, has a basic understanding of how the business makes money. The essence of making money is managing the profit and loss (P&L) as well as the balance sheet of a business in the context of the external world. Let there be no mistake, profit and loss is a much broader concept than profit or loss. Managing the profit and loss within a business requires that a person take in myriad factors and pieces of information -- much of which is incomplete or distorted -- that contribute to either a profit or a loss, connect those various conflicting things, and make the trade-offs among them with the clear goal of making money and generating cash on a sustained basis. 

The leader must also know how profits and losses interact with the company's balance sheet, which indicates the health of the company.

We can't expect a thirty-year-old leader to have the business acumen of a forty-five-year-old, but an intuitive feel for business is evident at an early age if we bother to look for it. These are the people who intuitively understand the connections between customers, profits, money they borrow, and money they take in. This business acumen is evident even in the simplest contexts, such as that of a small shop with a well-defined customer base and a handful of competitors. You see it in shopkeepers who mark the prices down in the right increments at the right time, buy the right merchandise, and create the right shopping experience, constantly making adjustments to keep the cash flowing. They have a knack for making the right trade-offs and decisions, and the business prospers.

You also can see it in some leaders at the lowest organizational levels and in the earliest stages of their careers in a big company. They have a sense of how their company makes money, what it really offers customers, and how it compares with the competition. Given the chance to run even a tiny P&L center, they have the ability to weigh multiple factors, from changes in the external environment to internal constraints, in deciding how to position the business and expand its money making. They understand the relationships between the variables, do the mental processing to determine which are most important, and make decisions that deliver clear, measurable business results.

In the end, look at yourself in the mirror and inspire that person looking back to do what it takes to make it to the top. At this point that person is the only one who can hold you back.

3 comments:

  1. Yes....I can especially relate to the part about the thirty year old leader and the forty- five year old leader. The sharp thirty year old got to that point by looking confidently in the mirror and surrounding herself/himself with positive, supportive people who were willing to share their experiences. The forty-five year old just had more sessions in front of the mirror, sought out more people to hold company with and enjoyed more learning experiences by weighing the variables.

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  2. To coin a phrase, this post is "right on the money."

    Understanding the P&L (sometimes called the Income Statement)and the Balance Sheet (and how they relate to one another) is probably the most valuable business lessons I've ever learned. They are the true indicators of business success or failure, and can point you directly to the problems you need to address or the keys to profitability that you should focus on. Cash flow is king in this economy, and these two benchmark documents will give you a handle on it.

    The math is simple, and the numbers don't lie. If you can add, subtract, multiply, and divide, you have all the skills necessary to learn the lessons and make the big decisions.

    -Jonathan

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  3. Thank you both for the obvious "acumen" your comments show. Dream big, work hard, and do the math.

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