SEO: What You Should Know

If you’re an online business,  then you need a search engine optimization (SEO) campaign. SEO is becoming a bigger part of internet marketing. However, some people try to take advantage of this.

With increasing demand for SEO, more and more scammers are popping up. There are fraudulent SEO companies that demand more pay and deliver no results.

Many online retailers have fallen prey to these scammers and consultants. These retailers are forced to trust some of these SEO companies because they do not have a firm understanding of SEO.

Before companies invest in SEO, there are a couple of things they should know:

•    SEO is continuous and great results do not come over night. And, once the rank has been attained, it needs to be maintained.
•    Black hat SEO techniques are always likely to be caught by constantly updating search engine algorithms.
•    Web development is part of SEO too. Google has factors website speed in rankings, making site design a valuable SEO element.
•    Link building to reputable and authoritative sites is necessary.
•    Fresh and original content is important. It increases your site’s bounce rate.

More to follow in coming articles......

Leadership: It's all about style

Running a business has its challenges, one of which is learning how to pick a good leadership style. Everyone has their own leadership style that works for their business and works well with their employees. To help you find a leadership style, here are a few of the most popular:

Charismatic Leader
This is the type of leader everyone wants to have. A person with natural charisma is full of life. They enjoy what they do and people love working for them. They have knowledge that helps to bring out the best skills in the people they lead. A charismatic person also sees the joy in life and helps to create a positive atmosphere.

People like to be around a person that has charisma because they can find a way to get through difficult situations. Being around a group of people is easy for them because they have natural charm that others gravitate towards. The other important quality a person with charisma has is the ability to establish trust with their employees.

A charismatic leader always has a plan for the future. They have a vision that is easy for others to follow and they have smaller goals that can help their employees understand how they can reach the end goal. Because of the leadership qualities this person has, employees don't even think twice about following this person wherever they go.

The Micro Manager
Many small business owners are micro-managers. Since they started their own business, they have more money and interest vested into the company. This causes them to have a hard time relinquishing control to their employees. When you deal with employees that are blue or white personalities, a micro manager will be successful because they can help to push those individuals. Micro managers are red personalities because they like to be in control all the time. They may not always bring a positive attitude to the office, which can cause employees to become stressed and overwhelmed. Micro managers have a difficult time taking criticism from others and they often are not afraid to hurt other's feelings.

If you know that you are a micro manager, you may need to work on yourself to start offering more control to your employees. Start by assigning some of your smaller projects to your employees and work on establishing trust with your staff. Your people skills will need a serious overhaul so make sure you look for different ways to connect with your staff.

You can still be a micro manager, but you just need to loosen up a little bit and learn to accept that your employees will not work the same way you do.

The Passionate Leader
Similar to the charismatic leader, the passionate leader is a person that absolutely loves what they do. A passionate person has a vision for the future and they can easily convince others to follow them. Their passion for their job can easily rub off on their employees as they see how enthusiastic they are.

A person that is passionate has a vision, but they usually need help to find a way to make this vision a reality. Involve your employees in the brainstorming process and ask them to help you discover goals. This helps to energize the office as everyone is working toward the same goal. A passionate person can get a large following and they are often the best leaders for non-profit organizations.

There are several other types of leaders, but these are the top 3 that are often seen in the business world. Don't be afraid to come up with your own leadership style just make sure you are a trustworthy person and you are willing to listen to your employees. Bring a positive attitude to the office to harbor a positive workplace.

The Art of Selling: B2B and More!

Most people are always striving to better themselves. For proof, check the sales figures on the number of self-improvement books sold each year. This is not a pitch for you to jump in and start selling these kinds of books, but it is an indication of people's awareness that in order to better themselves, they have to continue improving their personal selling tips abilities.

To excel in any selling situation, you must have confidence, and confidence comes, first and foremost, from knowledge. You have to know and understand yourself and your goals. You have to recognize and accept your weaknesses as well as your special talents. This requires a kind of personal honesty that not everyone is capable of exercising.

In addition to knowing yourself, you must continue learning about people. Just as with yourself, you must be caring, forgiving and laudatory with others. In any sales effort, you must accept other people as they are, not as you would like for them to be. One of the most common faults of sales people is impatience when the prospective customer is slow to understand or make a decision. The successful salesperson handles these situations the same as he would if he were asking a girl for a date, or even applying for a new job.

Learning your product, making a clear presentation to qualified prospects, and closing more sales will take a lot less time once you know your own capabilities and failings, and understand and care about the prospects you are calling upon.

Our society is predicated upon selling, and all of us are selling something all the time. We move up or stand still in direct relation to our sales efforts. Everyone is included, whether we're attempting to be a friend to a co-worker, a neighbor, or selling multi-million dollar real estate projects. Accepting these facts will enable you to understand that there is no such thing as a born salesman. Indeed, in selling, we all begin at the same starting line, and we all have the same finish line as the goal - a successful sale.

Most assuredly, anyone can sell anything to anybody. As a qualification to this statement, let us say that some things are easier to sell than others, and some people work harder at selling than others. But regardless of what you're selling, or even how you're attempting to sell it, the odds are in your favor. If you make your presentation to enough people, you'll find a buyer. The problem with most people seems to be in making contact - getting their sales presentation seen by, read by, or heard by enough people. But this really shouldn't be a problem, as we'll explain later. There is a problem of impatience, but this too can be harnessed to work in the salesperson's favor.

We have established that we're all salespeople in one way or another. So whether we're attempting to move up from forklift driver to warehouse manager, waitress to hostess, salesman to sales manager or from mail order dealer to president of the largest sales organization in the world, it's vitally important that we continue learning.

Getting up out of bed in the morning; doing what has to be done in order to sell more units of your product; keeping records, updating your materials; planning the direction of further sales efforts; and all the while increasing your own knowledge - all this very definitely requires a great deal of personal motivation, discipline, and energy. But then the rewards can be beyond your wildest dreams, for make no mistake about it, the selling profession is the highest paid occupation in the world!

Selling is challenging. It demands the utmost of your creativity and innovative thinking. The more success you want, and the more dedicated you are to achieving your goals, the more you'll sell. Hundreds of people the world over become millionaires each month through selling. Many of them were flat broke and unable to find a "regular" job when they began their selling careers. Yet they've done it, and you can do it too!

Remember, it's the surest way to all the wealth you could ever want. You get paid according to your own efforts, skill, and knowledge of people. If you're ready to become rich, then think seriously about selling a product or service (preferably something exclusively yours) - something that you "pull out of your brain;" something that you write, manufacture or produce for the benefit of other people. But failing this, the want ads are full of opportunities for ambitious sales people. You can start there, study, learn from experience, and watch for the chance that will allow you to move ahead by leaps and bounds.